As a confident style authority, the brand is not interested in chasing trends, but in offering grown-up fashion in a contemporary style. BONITA designs fashion for self-confident women who need to emphasize their individual style and positions itself as their contemporary partner. The collections continue to impress with lovely details and a perfect fit. The looks are authentic, stylish and emphasize the customer's natural beauty. BONITA attaches particular importance to versatile combinability, special service and optimal customer advice. The collection is published twelve times a year.